This essential pocket reference on common business and social protocols for traveling and doing business in China, Taiwan, and Hong Kong, is ideal for anyone doing business with the Chinese, at home or abroad.
Informative and sometimes humorous, this book is an ideal introduction for executives and entrepreneurs who plan to do business in China.
Stefan Verstappen, offers simple and practical advice on how to make a professional impression and come across as a seasoned 'China Hand' when doing business in China, or greeting visiting businessmen and women from China.
Includes, quotes from the Chinese Classics, amusing true life anecdotes, and curious facts to illustrate key points.
This mini-book provides plain and simple advice straight to the point and uses fast and easy references to key points. The perfect read for on the flight over.
143 pp, 4 x 6”, paper,
No one doing business with the Chinese should be without their own personal and well-studied copy
China is one of our country's major trading partners. Every year more and more American firms are doing business with China, soliciting business with the Chinese, developing contacts with China's political establishment and business community. The Chinese business culture has many significant differences with the American business culture. That's why "Chinese Business Etiquette: The Practical Pocket Guide" will prove to be an invaluable and indispensable resource for American entrepreneurs and corporate executives seeking to business with the Chinese. Author Stefan Verstappen draws upon his years of experience and expertise traveling and working in China, as well as exploring internet investment opportunities in China, to compile this handy, pocket-sized, 148-page compendium of etiquette rules for networking, attending meetings, negotiating, and entertaining Chinese businessmen here in the United States or over in China. Of special note is the highly practical information on business gift-giving and language issues. No one doing business with the Chinese should be without their own personal and well-studied copy of Stefan H. Verstappen's "Chinese Business Etiquette: The Practical Pocket Guide"!
Midwest Book Review
Breaking down Chinese walls
Stefan Verstappen's 'Chinese Business Etiquette' is a pocket-size, punchy manual to guide you through your first encounters with the descendants of the Middle Kingdom, and a guide is certainly needed. It is speckled with Chinese proverbs, none more apt than 'He who wishes to know the road through the mountains, must ask those who have already trodden it'. It's a road outsiders need to discover if they/you are to wend a way cautiously (and over many years) through the complexities of Guanxi - 'connections'. Coca Cola could have done with this guide when they first entered the Chinese market back in 1928. Looking for four Chinese characters whose pronunciation approximated Co-Ca-Co-La, their advertising department chose the character 'la' meaning 'wax'. As the author tells it, 'ko-ka-ko-la' sounded right but when read it conveyed the nonsencical meaning of 'bite the wax tadpole'.
Not just witty, this small paperback gives lots of sound advice as you enter a very very ancient world indeed.
T. G. Symonds (UK)